david robertson
A.K.A. David Lockerson (I left my homework in my locker one too many times.)
BRAND STRATEGY
“We make a living by what we get, but we make a life by what we give.”
What makes you, YOU?
- My wife and daughters, who keep me laughing and living life to its fullest.
- My mother who taught through example, work ethic, character, tenacity and faith.
- In-N-Out, Rock n' Roll and Entrepreneurism: I discovered them in that order within the first week after moving to the United States.
- Living in and traveling Europe – lived in England and Scotland for ten years; recently traveled in France with my family.
- Owned businesses early on and got to know other business owners; gave me good perspective and crystallized what's important.
Things that make you tick...
- Saturdays with my wife and daughters
- Sushi and Rock-n-Roll, not necessarily together
- Scarface movie weekends with my wife, every two years
- Mini vacations to nice hotels in Orange County, Los Angeles and San Diego
- Finding money in my washed laundry
Pet peeves, dislikes, and anything else wrong with everything?
- Terrible customer care
- Excuses
- Bullies
- Bad attitudes
- Waste
Achievement you thought you couldn't accomplish, but did?
- Make it through "Play that Funky Music" on the dance floor.
Your midnight shift superhero identity?
- Robert Davidson – evader and fighter of spam and junk mail.
Most embarrassing professional moment?
- Traveling to visit a client on a red-eye, forgetting my business shoes. Had to do an early meeting in a suit and tennis shoes.
Something important you need to let the world know?
- A rat can last longer without water than a camel.
Fairly useless but unique skill or trick?
- Whistling with both index fingers while piercing the most stubborn of eardrums.
Goofy and guilty pleasure of yours?
- Spraying whip cream into my kid's mouths from the can.
Favorite joke?
- I really don't have one (...that can be put in writing). jk
Your last meal?
- Italian.
Good book for a long-flight?
- Tie between Atlas Shrugged and The Fountainhead.
Must see TV?
- Lie to Me.
Favorite Kardashian?
- Whomever is showing the least drama.



