david robertson

A.K.A. David Lockerson (I left my homework in my locker one too many times.)

BRAND STRATEGY

“We make a living by what we get, but we make a life by what we give.”

What makes you, YOU?

  • My wife and daughters, who keep me laughing and living life to its fullest.
  • My mother who taught through example, work ethic, character, tenacity and faith.
  • In-N-Out, Rock n' Roll and Entrepreneurism: I discovered them in that order within the first week after moving to the United States.
  • Living in and traveling Europe – lived in England and Scotland for ten years; recently traveled in France with my family.
  • Owned businesses early on and got to know other business owners; gave me good perspective and crystallized what's important.

Things that make you tick...

  • Saturdays with my wife and daughters
  • Sushi and Rock-n-Roll, not necessarily together
  • Scarface movie weekends with my wife, every two years
  • Mini vacations to nice hotels in Orange County, Los Angeles and San Diego
  • Finding money in my washed laundry

Pet peeves, dislikes, and anything else wrong with everything?

  • Terrible customer care
  • Excuses
  • Bullies
  • Bad attitudes
  • Waste

Achievement you thought you couldn't accomplish, but did?

  • Make it through "Play that Funky Music" on the dance floor.

Your midnight shift superhero identity?

  • Robert Davidson – evader and fighter of spam and junk mail.

Most embarrassing professional moment?

  • Traveling to visit a client on a red-eye, forgetting my business shoes. Had to do an early meeting in a suit and tennis shoes.

Something important you need to let the world know?

  • A rat can last longer without water than a camel.

Fairly useless but unique skill or trick?

  • Whistling with both index fingers while piercing the most stubborn of eardrums.

Goofy and guilty pleasure of yours?

  • Spraying whip cream into my kid's mouths from the can.

Favorite joke?

  • I really don't have one (...that can be put in writing). jk

Your last meal?

  • Italian.

Good book for a long-flight?

  • Tie between Atlas Shrugged and The Fountainhead.

Must see TV?

  • Lie to Me.

Favorite Kardashian?

  • Whomever is showing the least drama.